Chick-fil-a has a new COO, he wants to take them in a different direction. Apparently, he feels being friendly to lights causes will give them more opportunity to grow.
Their COO, Tim Tassopoulos, has been with the company for 40 years. Started working the front counter and worked his way up.
Given that fact this decision seems VERY strange indeed.
I would have expected some exec recruited by headhunters with an MBA from some tony institution would have done this.