I have been watching corporate marketing departments do this for YEARS. This is nothing new.
Still, no matter what the marketing departments do, they cannot MAKE you buy a product.
That is what was so damnable about the ACA and what is so wrong about Medicare for All ... the forced purchase.
What is ksl?
What are they claiming these scores do?
Seems more like Vegas: be a big spender (and lose a lot!), they’ll put you in a nice room for cheap with lots of perks.
The original Wall Street Journal article this was probably plagiarized from.
In short, some customers are valuable (generate a lot of orders) others are of negative value (do a lot of returns relative to orders, spend a lot of time complaining to “customer service”). Customers who are of negative value do not get much effort expended to keep them happy — the company WANTS them to shop elsewhere and be some other merchant’s negative-value pain-in-the-butt.
CLV = Customer Lifetime Value:
When the left wing board member idiots chase away fans/customers/buyers to promote Social Justice Warfare/Welfare BS, often those customers will stay away for their lifetime.
P&G, Nike, pro football and fill in the blank_______________ have ended their relationship with millions of Deplorables customers with their Justice Warfare BS marketing.
These idiots depending on the millennials to bail them out, may be even more stupid than pushing SJW BS.
CLV aka Customer Lifetime Value:
The model for customer cash flows treats the firm’s customer relationships as something of a leaky bucket. Each period, a fraction (1 less the retention rate) of the firm’s customers leave and are lost for good.[1]
The CLV model has only three parameters: (1) constant margin (contribution after deducting variable costs including retention spending) per period, (2) constant retention probability per period, and (3) discount rate. Furthermore, the model assumes that in the event that the customer is not retained, they are lost for good.
Customer Lifetime Value:
https://en.wikipedia.org/wiki/Customer_lifetime_value
Pffttt!
I fart in their direction.
Works both ways.
The great decider...MY dollar bill, and who gets it.
I don't give a damn if "they" like me, I have to like "them" for "them" to receive my money.
What a joke.
As if "their" feelings matter!