The ad opens with an anguished young teenage boy sheepishly telling his dad, I think I got my period.
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Dad later hugs him and tells him, It appears you are a retard, Jim.”.
If a girl says she’s got her period, she’s already grown up enough, that she doesn’t need her parent to say it’s part of growing up. Sounds like what a man would say. A mom can share her first experience of it.