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To: Berosus
A lede (pronounced LEED) is the essential gist of a news story --- quickly establishing Who, What, When, and Why should I care-- which is supposed to be in introductory section of the article, "leading" into the rest of the story.

So to "bury the lede" refers to hiding the most important and relevant pieces of a story within other distracting information.

Like writing a story about the Ukraine thing and not mentioning the word "Biden" until continued on page 13, paragraph 27.

P.S. I think the journos spell it "lede" so it doesn't get spelled "lead" ("led") and pronounced like "dropped like a lead balloon."

8 posted on 10/05/2019 1:32:23 PM PDT by Mrs. Don-o (Cordially.)
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To: Mrs. Don-o

Dictionary.com says that printers changed “lead” to “lede” to make it clear that notes about “the lede” weren’t mistaken for part of the text to be printed. Who knew?

Maybe it will be a Jeopardy question.


12 posted on 10/05/2019 3:15:17 PM PDT by Tax-chick ("The potential for miscalculation and chaos is substantial." ~ Kevin Williamson)
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