I would love to see a basic, no frills small pick up truck on the market.
Roll up windows even. Only luxury would be air conditioning.
I’d buy it in a heartbeat.
I watched a show on TV about China and all the options the common tradesmen have in work trucks and was amazed. Some of the cheaper options were priced in the hundreds, not thousands!
Can you imagine buying a new 20 ton diesel dump truck for under 10K!