“National Cable & Telecommunications Association representing more than 200 cable networks”
The “bundling” that prevents a la carte BEGINS with the cable channels, not the cable channel distributors like Comcast et al, regardless of how the bundling helps them too.
No cable channels are single independent channels. All are part of companies that own any number of channels, some a great many channels under one cable channel or media conglomerate.
The bundling begins with the giant-multi-channel cable channel owners, as their demand on the cable distributors - like Comcast, Dish, Verizon, AT&T ect, as to what channels they MUST take together if they want the popular channels they seek most. That is what leads to the bundles the cable distributors offer.
I think the cable distributors ought to look at the legal challenge as one they can face, by accepting it as a way they could no longer be forced to take in bundles all the channels that the cable channel owners want them to take as bundles.
Yes, it would initially shrink the cable distributors revenues (as some cable channels actually die), but they all provide Internet services and they could move to expand their own channel-by-channel video streaming services, which is part of what cord-cutters and bundle-busters want to do.
Lotsa ‘Mericans need to spend more time outside...