The rich don’t want to seem to be bourgeois — rather they want to appear be an “artist” and flaunt convention. They want to be known for their spicy views rather than their spicy lifestyle: it courage to throw it all away and live the bohemian life. These people are hypocrites and this is their way of virtue signaling their vice, that they are not stodgy and, heaven forbid, normal. They can afford to pretend and that is the safe way.
These are mostly trust fund kids.