The word “woke” is used to mean that someone has become “enlightened”—that is, they are now very PC, liberal, and condescending. According to Urban Dictionary, “Woke” is “The act of being very pretentious about how much you care about a social issue.”
There is a related slang phrase, “Get woke, go broke.” This refers to businesses that decide to advocate the PC culture and lose business as a result. An example would be the recent decision of Gillette to pander to the gender-confused movement and losing sales as a result.
I guess that’s why I figure I’ll never use that word in that context...It sounds pretty stupid to me....