He ran in a special election with voting occurring during Christmas season.
He may do better this time around.
Doubtful.
Session is a sure win, if he gets in... Moore? He has a solid loyal base, no doubt, but that didn’t get him over the finish line last time, and doubtful he would do any better second time around.
Only reason Jones won, was because Moore, like it or not, is divisive, even in heavily conservative Alabama. A lot of folks who had shown up for Sessions, many times, didn’t show up for Moore.