Jack would love to ban him, but he knows the backlash would be too severe.
It is guaranteed to get government intervention of the company.
We can argue it from several points of view.
One is breaking it up as a monopoly, while the anti-competitive nature of Google and Twitter killing Gab.AI is a suit of its own.
We can attack them on civil rights, because they’re denying people access to the digital public square. Then there’s the systematic oppression of viewpoints - they censor conservatives for little things while liberal bullies literally calling for violence and murder are fine. Look at the “Trust and Safety Council” thinking that “kill all men”, “kill all whites” and similar SJW hash tags were FINE.
We can attack them as a public utility. The public paid for the internet’s development and the wired networks that are still its backbone. You don’t have a right to deny phone service or power to someone unless they don’t pay. ISPs and websites can be told you can’t deny someone access to social media, either, for the same reason.