Parts are getting to be a problem. Volvo used to encourage long-term ownership, no longer. They dropped maual gearboxes completely in the US years ago. It's not my Volvo company anymore. It hasn't been for years.
According to the CDC, 1.6% of the US population identifies as gay, and I'll go out on a limb and suggest that it's much less than 1.6% that wants to get married and have kids. That's not a huge target market, but I suppose this campaign must be directed at low-information soccer moms.