Bush Rove nothing. Moore would quite probably be a great Senator. But he is a poison pill. The morons who either voted dhimmicrat or stayed home was because of Moore’s awful press. If someone can reconvince the electorate against the bad press, then great, run him. But I don’t see that happening.
Not awful press, but the fact that Moore was twice elected as CJ of the State Supreme Court, and twice got himself removed from the court by pulling defiant stunts most clear headed folks knew he could not win. Elected twice, removed twice. Not exactly serving the people who elected him.
Moore is a flake, and many in the state believe with much justification that he'd take his stunts and grandstanding to the US senate, something many Republican voters do not want, and will not vote for.