She just wishes she had a slogan that worked.
She had one that worked fine. “I’m With Her”. Every bumper sticker I saw with that on it (and I swear to God 95% were on a Prius or a Subaru Forester) my first thought was “I’m with Stinky.” I don’t think I was alone.
I heard if she ran in 2020 her slogan was going to be “it’s me again”.