In the case of a politician it is a two way street. The university trades on the name of the pol just as much as the pol’s kid trades on the university name. The fundraising and recruiting people will be repeating the names “Chelsea, Cuomo, Obama, Bush, Kennedy” etc at every event for years. And it raises (or maintains) the prestige value.
Think about why it makes the news when one of these kids decides to eschew Harvard or Yale and chooses Brown, instead.
“In the case of a politician it is a two way street. The university trades on the name of the pol just as much as the pol’s kid trades on the university name.”
Good points.