“I would imagine that polling and subscription sales tell them they have a problem. Like any failing business, they’re investing in advertising, hoping to help turn it around.”
Their focus groups are telling them that their fish wraps are not selling.
So they are wasting mega bucks to advertise how good and important they are.
Their target group for this expensive ad, probably does not subscribe to any newspapers nor bothers to read any newspaper, if they can read.
Meanwhile newspapers across America are laying off people because of decreasing subscriptions and less Ad $’s coming in.
After Bezos’s soon to be ex wife leaves him with only his dirty underwear, the Compost will be laying off people. Bezos can’t afford to waste more money on the Compost after his divorce is final.
If I had my druthers, we would have a decent free press.
But they ruined it and wound up ruining themselves.
I will delight in their losses. Eff ‘em.