I gently suggest that people are buying guns they think they're going to need, and that focus is on self and home defense due to the current political environment. ARs are flying off the shelves. Concealable semiautos are selling like hotcakes. That buying pattern suggests a population preparing for war, not hunting. Make of that what you will.
You are absolutely right. I think more that people are becoming prep-ers too.
My wife is now shooting and getting ready to get a CCW when last year she had no interest.