It ain't rocket science.
“I don’t need to be lectured by anyone...particularly a razor manufacturer...that real men don’t abuse women,belittle them,treat them as inferiors,etc.”
—
If Gillette had made it’s ad for men in prison for girlfriend/wife beating, it at least might have made some sense. But otherwise, nope.
The great majority of men will step up if they see a woman being mistreated by another man. Unless the woman is a black belt or the like and can administer a major whoopass even better than most guys! :D
(Just thinking of that story a short while back of the guy who decided to rob the wrong woman of her phone, heh)