This ad annoyed me to the core. It is self righteous claptrap. I come from a long line of men who treated women very well. It was taught to me in no uncertain terms both at school and at home as well as the consequences of not doing so. To say “some men are now getting it” is a shocking put down from a company that makes products for men. They won’t ever get another cent of my money
Which should tell the shareholders that P&G is more concerned with liberal culture-wrecking than hiring competent people.
Gillette's campaign fits right in with them.
When I saw this ad I signed up for Harry’s. I really did! Did you notice that in every instance where a white male was going to do something that was “toxically masculine” a black guy stopped him?
Did you notice that the literally unending line of grillers was all white?
I will never buy another Gillette product and I will try not to buy a P&G product (they are difficult to avoid) until they disavow this whole idea. Just sell! Don’t moralize!