Here’s what I wrote to a woman on Facebook who was wondering why the video was getting so much hate on YouTube.
“First of all, I think the reaction comes from the general cynicism people have about companies appearing to lecture their customers or tapping into social causes for marketing gain (a la the major blowback that Pepsi got for one of the Jenners doing a social justice ad).
Secondly, I think there is a presumption of guilt in the message itself that does not sit well with many of us men. Yes there are very many bad actors among men unfortunately and they deserve all ill that befalls them. However, this video seems to insinuate that it’s pervasive among the male culture.
That’s a pretty broad sweep. I would think most of us men hold ourselves to a higher view than that and we do not like to be condemned to guilt by association, especially by a company that gauges consumers for a bit of steel and plastic.
I would have preferred P&G make huge donations to women’s causes such as women’s shelters instead of spending the money on digital marketing campaigns.”
I would much rather have boys fighting it out on the lawn than talking things out and playing mean girl games.
That’s some screwed up stuff!
Boys fight, and in five minutes it is over. Girls fight for years.
Really well written. I salute you.