During the Trump election, Milo was very effective with a segment of the eligible voters that the left never anticipated would be at risk of free thinking. They HATE him and want to silence him forever.
While not a proponent of the acts of people like Milo being public fodder, I think he is worth promoting for just the reason that he has a powerful message.
In fact Milo was become VERY popular at the time he was stifled.