This is what I meant about the Microsoft vs Apple business models.
Very little of Microsoft sales are found in Windows 10 or the other two supported client operating systems (Windows 8.X and 7).
The consumer experience is there, but mostly Microsoft is winning with cloud services (Azure, O365, Intune, EMS, etc), Servers, SQL Server, Dynamics, etc.
99% of these things are business services, where Microsoft is making money by the fistful.
Now they are making a big partnership with VMware to provide and enhance cloud services with vCenter VMs. That's millions of VMs...
Ill agree on office365 - but not cloud services. Theyre about neck and neck with Google (and Oracle is gearing up) but AWS has a massive commanding lead.
Apple could easily become the portal to the cloud with their devices but Tim Cook doesnt seem to get it.