Dont be fooled... This is merely Step 1 and reproduction and mandatory distribution of Soma.
[WIKI] “Soma, featured in Aldous Huxley’s novels Brave New World and Island, a fictional hallucinogenic drug to keep society peaceful and happy.”
Thanks for that wiki reference, because it's not like anyone who ever went to junior high or high school in the United States in the past 50 years is unfamiliar with Huxley's work.