Take Flake, lock him in a room with Cotton, Hatch, Lindsey, Scalise, Gohmert and 4-5 other actual patriots and have them calmly and firmly explain that if he votes no, they will spend all of their effort to politically and thus financially destroy him. His opinions on MSNBC and his lobbying work will be stopped and mocked at every level.
His failures will be made public.
Hardball.
The idea that this twerp exerts any leverage is lunacy.