Why???
Are they wanting to deemphasize donuts? Do they think some people think they only have donuts, and want you to know they have other things too?
For example, we all know Burger King has items other than burgers, international house of pancakes doesn’t just have pancakes, Pizza hut doesn’t just have pizza.
Strange move.
“Are they wanting to deemphasize donuts? “
I hope so-—they are awful.
.
“Why?”
Because none of the other suggestions played well with the focus groups...
Dunkin’ Kale
Dunkin’ Arugula
Dunkin’ Flax Seed
Dunkin’ Hemp
Dunkin’ Quinoa
Dunkin’ Chia
Dunkin’ Aioli
Dunkin’ Sweetbreads
Dunkin’ Headcheese