At first they folded because leftwingers scream the loudest so if they got one angry twitter post they wet their pants. Conservatives especially before usually weren’t around to counter them because they had actual jobs. Unfortunately this has become a reinforcing cycle and you have a mix of execs who have actually adapted social justice as a religion and those that follow out of fear. So being religious zealots they’ve done what everybody thought was impossible and the corporation now cares more about spreading leftwing propaganda than making money.
Those twitter scampaigns were usually a dozen libs with thousands of bots. Rush exposed it.