Nike doesn’t care what white guys think.
Nike’s business model isn’t based on guys buying $80 sneakers once a year. It is built on young guys in the inner city fighting to get hold of $300 sneakers, then a few month later repeating it. Their markets are the big cities. Don’t believe me? Go to their website and see how they picture America.
Or as you put it, “Nike doesn’t care what white guys think.”