Dick’s Sales Drop After Dissing Second Amendment Supporters

Ammoland ^ | 30 August, 2018 | Dean Weingarten

[marktwain]

Dick's Sporting Goods is reaping the results of entering politics as a corporate entity.

The purpose of public corporations is to make money for their stockholders. Fortunately, over half of Americans own stock. If you want some corporate profits, add stocks or an index fund to your 401k or other retirement accounts.

When corporations move away from their basic purpose, and into the political realm, they cannot help by alienate some potential customers. When you reduce potential customers, you reduce profits.

Dick's Sporting Goods decided to alienate a significant number of potential customers. They decided to take sides in an acrimonious political debate. They decided to stop carrying certain rifles in their stores, for purely political reasons. They decided to stop selling rifles and shotguns to an entire age group: 18, 19, and 20-year-old people.

There are about 80-100 million gun owners in the United States. Gun owners, as a group, have somewhat higher incomes than people who do not own guns. The political decision to alienate such a large group of potential customers has taken its toll. From foxbusiness.com:

The embattled sports retailer reported a same-store sales decline of 4 percent compared to the same period one year earlier, or about 1.9 percent when not accounting for the 53rd week in the year. For the full year, Dick’s expects same-store sales to fall by 3 percent to 4 percent, compared to a 0.3 percent decline last year.

“We delivered double digit growth in ecommerce, private brands, and athletic apparel

[maxwellsmart_agent]

Just what the hell did they expect?

[marktwain]

Just what the hell did they expect?

To please the Progressives, to see them fawning at his feet, to feel the ministrations of their women.

(paraphrasing Ghengis Khan)

[Right Wing Assault]

Dang! Look at Kentucky. No one near them.