I have no doubt that Nike ran the numbers before they ran the ad. I’m sure they calculated that they would sell more shoes and aren’t even slightly worried about those they knew they would offend.
Like the 2016 pollsters I think Nike is in for a big surprise.
If they weren’t brain dead they could have learned from Dick Sports, Target, Macy’s etc.
I think they did it to draw attention away from the breaking story of their corporate abuse of women.
See earlier freeper thread : Inside the Nike lawsuit: Allegations of groping, nude photos, ignored complaints 9/4/2018, 7:22:35 AM · by SoFloFreeper
I would agree...they know that 10 to 15 percent of the market will dissolve its relationship with them, and they think got the other folks figured out.
I typically buy two to three Nike t-shirts every year. I’m finished with them, and by next spring...I’ll dump my t-shirts left and buy a fresh batch (probably Puma or Adidas) and move on.
“I have no doubt that Nike ran the numbers before they ran the ad. I’m sure they calculated that they would sell more shoes and aren’t even slightly worried about those they knew they would offend.”
The ad has nothing to do with sales. It has to do with knocking the sexual assault lawsuit against Nike executives off the front page that came out today.