[Rummyfan]

Further, Nike’s tag line, “Believe in something,” naturally raises the question: Does it matter what you believe in?

HItler, Himmler, Eichmann et al believed in something.

Che and Fidel believed in something.

Pol Pot believed on something.

Mao believed in something too.

This ad campaign is going to be a monumental disaster, bigger than New Coke.

[aquila48]

“Further, Nike’s tag line, “Believe in something,” naturally raises the question: Does it matter what you believe in?”

I guess Osama Bin Laden is next in their ad campaign. He was definitely a true believer.