It’s not the CEO...it’s the Board that is the problem.
The CEO’s job is to do the will of the board.
The strange thing is that Sears was Amazon before Amazon.
They had a hundred year lead on Amazon and still lost.
The 1897 Sears Catalog contained the advice, "If you don't find it in the index, look very carefully through the entire catalogue."†
Index? Catalogue?
Who needs those if you have Amazon?
†The famous computer scientist Donald E. Knuth used that quote to decorate Volume 3 of his series The Art of Computer Programming: Searching and Sorting. Without a doubt, Knuth's works have helped to educate many of the more essential of Amazon's employees (i.e., the ones not in danger of being replaced by robots).