As in Cattle type or ™️ Branding ?
With a hot iron, like cattle.
As in animal branding; one of the NIXVM perps has some expensive horses and a connection to Democrats. Evidently they took an excessively long time doing the branding, though...
https://heavy.com/news/2017/10/keith-raniere-nxivm-branding-branded-blackmail-catherine-oxenberg/