Sorry man but I don’t care what degree you have if you did not learn that all costs of delivering a product to market must be paid by the end consumer you need to go back to school. You don’t have a clue about what you are talking about. I don’t care what Corp you’ve done pricing for, I have seen big corporations do the stupidest shit imaginable. I know of Nobel prize winning economists that are wrong nearly 100 percent of the time. A wise man once taught me economics is a subject only made complicated by economists.
When you can explain why massive business tax cuts have led to accelerating CPI rather than price decreases maybe you’ll get it (hint producer surplus increased). In this case businesses are a euphemism for owners/shareholders.