Well the preseason and first two weeks of the season rating’s will be interesting to watch. If the downward trend continues the NFL could be looking at viewer losses of at least another 20% from last year and that would be like 20 to 30% or more viewer decline since about 2014 or 2015. Advertisers will be getting antsy now and looking for rebates.
The networks will be offering the advertisers make ups on girls softball and water polo.