HD sales are dropping. BMW sales are increasing.
Per store sales are far greater with BMW. When available, people want quality BMW motorcycles over rattle trap low quality Harleys.
The Boomers are buying less. I know only a handful of under 40 that have a Harley, and they bought used.
BMW Motorrad sales were up globally last, but declined in the US. (Harley was up in Europe btw).
The change in BMW sales in the US last year would be noise in Harley figures.
For what it’s worth, the quality of my Harley is far superior to the BMW I rented in France. I only hope BMW bikes are of higher quality than their cars. If not, wow you shouldn’t be ripping on Harley quality.