Know your competencies and focus on them. Trying to expand the menu means adding foods they don’t do as well that others can get elsewhere.
Invent new flavors of pancakes, new styles of breakfast foods. But don’t add lunch and dinner to the menu.
This ad campaign was just an attempt to increase the lunch and dinner crowd.
I've been to quite a few IHOP's and the key word is 'inconsistency'. Some IHOP's are great and others are just so-so or worse. I had one of the best fried chicken meals at one IHOP and one of the worst breakfasts at another.
I'm hoping that this national campaign means that the HQ is going to start imposing some consistency in their franchises, but I'm not expecting much.