“ALL decisions are emotional decisions”
I think of it as “judgment” not emotion.
That is an acquired skill in business leaders. I’ve worked for a few of them who had it.
Well, the point I was making was that even a careful and successful stock trader, at the end of the day, chooses his deals because he wants something that has nothing to do with stocks, be it power, a new Yacht, hot chicks, a farm, etc. A good salesman plays to that, though a “logical base” has to at least exist.
I think many successful negotiators just wear down the other side and part of the motivation is that “the deal is done and you can go have drinks”.