This guy is awsome.
This guy has the “cool” factor...GOP candidates aren’t normally cool - I think he may even appeal to younger voters: https://www.youtube.com/watch?v=BSkVoclByB0 He doesn’t come across as a typical Washington politician and would be a great contrast to Debbie Stabenow if he raises the money to be seen and heard in order to compete with her.
But above that, he’s well spoken, intelligent, and conservative and can articulate the conservative message simply and succinctly - he’s a packet deal - both the best candidate and the best conservative running.