Fox should make it clear to its sponsors. If you bail on his when the water gets muddy you ain’t coming back when it clears up. Rush Limbaugh used this strategy and it has worked for him. I especially remember SleepNumber. They begged him to take them back. He refused.
Incidentally, I own one of their mattresses and it is the worst that I ever bought. Nothing more than a air mattress surrounded by foam rubber of different types to try to achieve different results. I complained and they sent me a whole new and different set of foam rubber. The results were the same—terrible. The mattress is now in a Casper box in my garage. Casper doing great. Would try to sell the SleepNumber but just don’t have the heart to foist the failure on someone else.
HA...I bought a “Sleep Number” based upon Rush’s advertising in about 1993....still sleeping on it...altho it IS time to get a new mattress...but it has been sooooo comfortable.