And the birth rate has been there for all to see for years.
Also, if you know demographics are changing, you adjust your product line. My son at age 23 still builds 3500 piece Lego sets. We buy them from Lego not Toys R Us.
The company took on too much debt and could not pay the bills as the retail market changed.
I envy him. Legos are great for the brain and for teaching long term planning, and envisioning a final product that does not yet exist.
I wish I had the free time. Plus, my kids are young. They see Legos as a food source.