Sorry but bad messaging, poor media, lack of funding, failure to get out the vote, all are hallmarks of a bad campaign. And a bad campaign is the result of a bad candidate.
Sorry but the BAD MESSAGING was systemic... Most of the ads were not made by or part of the Saccone campaign they were done by the RNCC or other GOPe pacs!!! They were all WRONG MESSAGE... can’t blame Saccone for all that....
The GOPe just doesn’t get 2016.... Trump gave them a blue print and they all, at ever level, collectively ignored it, and ran a Rovesque campaign that could have been for any R in any race for the last 15 years... offering red meat to the base and trying to make the D too evil... That campaign rarely wins... regardless of side of the aisle.. Didn’t work for HIllary in 2016 either.
The messaging was a fail from top to bottom of the GOP... and if this is their plan for the fall they will lose the house