There is no money in retailing guns. to be competitive you might get a 10%-15% mark up. Most Mom and Pop dealers make their big money on trade ins and estates. Dicks makes their money on clothing. About 50% or more mark up on clothes. They probably couldn’t care less if they sell guns. The gun counter is just to keep hubby happy while the ladies peruse the nike yoga pants.
Ho hum....maybe they need to go to gender fluid bathrooms also....