[WayneS]

Around 78 per cent of white customers have chosen to pay the extra fee, which he believes comes through "positive social pressure"..

It's social pressure, alright, but it is most definitely not positive.

[Josa]

Notice it says 78% of whites pay higher price but does not give a raw number of white patrons. How many whites are actually patronizing his racist social experiment. And how many return?