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To: Kaslin

Like many of the social “revolutions” of the 1960s, much was a state of throwing the baby out with the bath water.

It has not gotten better, it has gotten worse.

Television advertising is a vast “social educator”, sending messages beyond the “sales” job, it also promotes social attitudes.

Unless an ad is directly intended to sell something to men, it is my anecdotal experience of late that most ads are as if they are not “sex neutral” but directed at women, in their social message - achieve, you can do it, you’re represented, you count (the males are just backdrop), and worst of all is how many of the males in ads are a duffus (and similarly how “the dumb blond” has been not merely banished, but the female is NEVER a duffus, only the males are).


7 posted on 03/06/2018 5:15:15 AM PST by Wuli (qu)
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To: Wuli
... it is my anecdotal experience of late that most ads are as if they are not “sex neutral” but directed at women, in their social message - achieve, you can do it, you’re represented, you count ...

You’ll never go broke appealing to women’s vanity.

33 posted on 03/06/2018 5:25:07 PM PST by papertyger (Bulverism: it's not just for liberals anymore.)
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