NRA members may be Starkey’s best target customer. Sometimes they do not wear ear protection.
I never have since I was 5 years old, now I have to wear hearing aids ( not Starkey’s).
Of course back when I started shooting, hearing protection wasn’t even thought of.
When I was on active duty we were never issued any hearing protection either.
Odd thing is, the audiologist who tested me and fitted the hearing aids told me to take them off when I operate heavy equipment or go hunting.