Actually, price does not matter at all and Apple is the only company to understand this.
Most of those phones are sold on an installment plan, which is combined with a service plan. Paid over 30 months that $1000 phone is an extra $33.33 on your phone bill. When a much less desirable phone is $28.50 the difference is less than $5 in the mind of the consumer.
I know people who are nearly broke who have an iPhone X.
AAPL is on sale right now. Get it while you can.
DW and each have an X, and they are great. The face ID is fantastic for me.
bkmk