Interestingly is that the S-word has become a heavily used word in modern society. I have read a Facebook post several times that people who use the S-word are more intelligent than others, read it on a post from a prominent female community leader just last week. Just sitting in a restaurant for breakfast, I hear the S-word at nearby tables all the time.
Its a different US out there today. I shake my head at the frequent indiscriminate use of the F word. Of course, I drop this word very infrequently with my buddies, but I never do this around my wife, children or Ladies and strangers. The Army was a whole different matter all together.