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https://www.nytimes.com/2018/01/06/business/media/gorilla-channel-tweet-trump.html

from link: (gorilla channel)

Depending on how you look at it, the Gorilla Channel Incident is either a sign of the imminent collapse of critical thought and public discourse or the first great meme of 2018.

For those just catching up: On Thursday evening, the cartoonist Ben Ward posted on Twitter what appeared to be a screenshot of an excerpt from “Fire and Fury: Inside the Trump White House,” a new book by Michael Wolff.

Even among the various controversial excerpts circulating, which include descriptions of President Trump asking who John A. Boehner, the former House speaker, was, and promising his wife, Melania, that he wouldn’t win the election, this one stood out. It recounted the president supposedly complaining on his first night in the White House that his bedroom television was broken because it didn’t have “the gorilla channel,” which screened only videos about gorillas.

Wow, this extract from Wolff’s book is a shocking insight into Trump’s mind: pic.twitter.com/1ZecclggSa
— the gorilla channel thing is a joke (@pixelatedboat) Jan. 5, 2018

According to the excerpt, aides hurried to cobble together primate documentaries to create a “makeshift gorilla channel.” When Mr. Trump bemoaned the lack of gorilla-on-gorilla fighting, they edited the documentaries to include only footage of the animals hitting one another. The president, the passage said, could watch for up to 17 hours a day.

“Wow, this extract from Wolff’s book is a shocking insight into Trump’s mind,” Mr. Ward wrote in his tweet.
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The post exploded. As of Saturday morning, it had been shared more than 24,000 times and liked more than 80,000 times. More than a few prominent Twitter personalities reposted it and appeared to believe it was real.

To be clear: It wasn’t. Mr. Ward, who also spawned the Milkshake Duck meme, changed his Twitter display name to “the gorilla channel thing is a joke,” and Snopes, the fact-checking website, debunked the post.