It is like CNN. The companies keep buying ads even though nobody selects CNN to watch. Why the same companies focus so much on reducing labor costs is beyond me.
no it’s not like CNN, it’s because sports are watched live and commercials cannot be skipped they way they are on a DVR or with streaming services like HULU or netflix that remove them. therefore it is much more likely that an ad placed during a sporting event will be seen which still demands a premium.