They always think they can fix things by just re-calibrating the “message.”
Remember George Lakoff and his “reframing” ?
Remember “put more religious references into your campaign strategy.” That resulted in a spate of speeches that contained lines about how “Jesus would be angry that we’re not doing anything about global warming” and the like.
Me ‘n Sue. That died too.
"Re-calibrating the message" = "telling a better lie"