Yes SpaceX is launching a Falcon Heavy with novelty cargo.
...
If the launch is a success, Musk and his companies will receive a fortune in free publicity in the coming years. It reminds me of something Trump would do.
Yup.
30 years after launch, we’re still talking about the Voyager 1 “golden record” (limited-release reproductions sold recently).
If the first Falcon Heavy uses the usual concrete block as test payload, it will be forgotten; with the “Elon’s cherry Tesla Roadster Space Oddity” onboard, it will be discussed for decades (someday someone will even try to go get it).
Capitalism gets odd at times, but it _works_.